Milano Cortina
Concept
The 2026 Olympic Games in Italy provide a unique opportunity to combine sport, technology and artificial intelligence to create an unforgettable experience for both participants and spectators. Our project focuses on an innovative approach to organizing the Olympics using artificial intelligence (AI)
Год
2025
Услуги
Art Direction, Website Design, Concepts
The Solution
We have developed the concept of visual identity and digital presence for the Olympic Winter Games Milano Cortina 2026. As part of the project, a conceptual vision of the site was created, reflecting the spirit of uniting the cities of Milan and Cortina, as well as the dynamics, energy and purity of winter sports. We have defined the stylistic direction of the brand, from the color palette and typography to the principles of visual interaction. The concept combines Italian elegance with modern sports minimalism, emphasizing the spirit of Olympic unity and innovation.
